Video: VW's Fun Theory creates a speed camera lottery

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VW Fun Theory
Volkswagen's Fun Theory speed camera lottery - Click above to watch video after the jump

Volkwagen's Fun Theory experiments have been all about proving that people will do the right thing if you make the right thing fun to do. For instance, people threw recyclables into a bin just to hear the noise it made. The latest hijinks come courtesy of Kevin Richardson, an American whose idea was selected for the next Fun Theory experiment.

This time, the challenge was to make driving the speed limit rewarding, and Richardson's idea was a speed camera lottery. Although it doesn't sound the least bit compelling, his idea worked. We won't spoil the surprise here, so follow the jump to see it in action.

[Source: YouTube]

Continue reading Video: VW's Fun Theory creates a speed camera lottery

Video: VW's Fun Theory creates a speed camera lottery originally appeared on Autoblog on Sun, 28 Nov 2010 13:35:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2010/11/28/video-vws-fun-theory-creates-a-speed-camera-lottery/

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